I was at the SOA/BPM Conference this week at reading and was watching one of the presentations which discussed the differences between BizTalk and Dublin. It occured to my that with BizTalk being pitched as the integration product and dublin being pitched as the application server product this means that BAM is strategically misplaced in terms of being within BizTalk. This is just my opinion but I think that in the future it would make sense to move BAM to be part of the SQL Server BI offering. I ......